Blog

Running ads and A/B tests at the same time is safe if Meta sees one URL. The setups that cause real problems, plus what to watch after you ship a winner.

The "Routine Reset" is an overlooked ecommerce trend where consumers restock household essentials in August as they re-establish back-to-school habits. Rather than browsing, customers return to purchase known items, driving significant increases in orders and conversion rates. To capitalize on this, brands should prioritize re-engaging lapsed subscribers and streamlining the path to purchase.

See how Shopify page speed affects your conversion rate, what slow load time costs you, and the fixes that turn faster pages into more revenue.

What Core Web Vitals mean for your Shopify store, how LCP, INP, and CLS move conversions, and the Shopify fixes for each, including the tool most audits miss.

A step-by-step guide to A/B testing product prices on Shopify. Set up a clean test, handle the ethics and customer-notice questions, and read results on RPV, not just CVR.

How to A/B test product pages on Shopify: what to test, how to set up and read a test, and a bank of experiments ordered by what actually wins.

Scaling a Shopify store on traffic alone gets expensive fast. Conversion rate optimization is the growth lever that compounds. See the math.

A/B testing can slow a Shopify store, but only with the wrong setup. Why testing tools add latency, and how to A/B test without slowing down your site.

Did your store traffic, conversion, and rankings drop together after a Shopify replatform? In this blog, we take a look at why this happens and share a 90-day CRO playbook you can use today to stabilize your store and recover to baseline faster.

Scoped honestly, a free shipping threshold test is a coordinated change across a dozen surfaces, measured by how the threshold moves. That's more work than the one-line change it gets mistaken for, but it's also the difference between testing a threshold and testing a mess. In this blog, we break down all the surfaces a threshold test touches, as well as the order of operations you need to follow to keep your test clean.

Complex variant selectors quietly suppress PDP variant conversion. In today's blog, we take a look at where the drop-off shows in your analytics and the A/B tests that recover it.

Shoplift is the leading A/B testing platform for Shopify Plus, and with Campaigns, you now have the ability to turn a stack of individual tests into a managed CRO program. Group tests around a single goal or metric you are trying to measure: AOV, CVR, RPV, CTR, or ATC. Park new ideas as drafts inside the Campaign, then build them out when the timing is right.

Your ecommerce conversion rate moves with every sale and launch. In this blog, we teach you how to build a CRO roadmap around those moments and judge tests on revenue per visitor.

On a 90/10 mobile-desktop split, end-of-test segmentation reads as noise. Today's post breaks down when one test holds up and when device-specific tests are the right call, and shares a framework for when to split tests by device and when one test with a segment works.

A shopper weighing a $45 bottle moves through four trust layers before buying: third-party certifications, ingredient transparency, clinical proof, and peer proof. Most brands hold credibility in all four but present it poorly. Four PDP tests to close the gap, all within DSHEA's limits.

The first A/B tests to run on a Shopify store with no historical data: a homepage test, a PDP test, then a navigation test - in that order, not the checkout. We break down each one in this blog post: how to tell when you've graduated past the first test and the five most common mistakes that brands make when starting from zero with no testing history.

Supplement brands test every PDP element except the subscription price, doing the most LTV work. In this post, we break down the subscription testing setup, failure modes, and what to measure.

Most supplement brand CRO programs plateau because they nail one conversion lever and ignore the rest. Trust Signals and Claims, Brand Differentiation, Routine and Kit Building, and Subscriptions only compound when tested together. This post breaks down each pillar, why generic CRO advice misses the supplement-specific physics, and what a quarterly four-pillar testing program looks like in practice

Why ecommerce A/B tests mislead when traffic composition changes, and how segmenting by visitor type, source, and intent surfaces the real winners.

Don't pause Shopify theme testing during a redesign. Learn how theme A/B testing improves CRO strategy and Shopify store optimization before launch.

Return policies, shipping thresholds, and satisfaction guarantees often sit in footers and FAQ pages where shoppers can't see them at the moment of decision. A benefits bar, a compact row of trust signals placed directly below the add-to-cart button, moves that information to the highest-stakes real estate on the page. For categories with built-in purchase hesitation, it's often one of the highest-leverage PDP optimization moves available.

Discounting to grow AOV backfires: it trains shoppers to expect sale prices and squeezes margins. In this blog, we break down 3 routine-building and cross-sell tests that lift skincare AOV, plus how they compound through replenishment.

Five high-impact A/B testing ideas for skincare brands on Shopify to run before summer SPF traffic peaks, with setup notes and measurement guidance.

Skincare brands lose first-time buyers not on price or product, but on trust. Here's how to treat trust signals as a testable conversion problem.

Most ecommerce CRO programs stall not because of the tool, but because tests aren't tied to business goals. Here's how to build a program that compounds.

Mid-test changes silently corrupt your Shopify A/B test results. Learn why theme edits during live tests skew data, and how to build a clean testing process that sticks.

Shopify Rollouts gives merchants a native way to stage theme deployments, monitor performance, and roll back if something breaks. But despite being widely described as "built-in A/B testing," it lacks the concurrent control group and statistical validation that real experimentation requires. For CRO programs, the distinction matters: Rollouts can tell you whether a theme launched cleanly, but not whether it actually improved performance

Your A/B test shows a winner on one metric but red flags on others. Learn how to use guardrail metrics and avoid false confidence before calling a test.

Five low-to-medium effort A/B tests activewear brands can launch immediately, each targeting a different conversion lever: influencer partnership pages, product discovery (activity nav), social proof (UGC video), AOV (shipping threshold), and mobile experience (image gallery). Pulled from five different categories of the Activewear CRO Playbook, including tests contributed by agency partner Anatta and UGC partner Videowise.

Activewear brands have a structural CRO advantage most aren't using: proprietary products, no external price anchors, and a seasonal calendar that creates natural testing windows. This post breaks down why activewear is uniquely positioned for high-impact A/B testing, why RPV (not conversion rate) is the right metric, and how testing compounds season over season. Includes 3 starter tests from the Activewear CRO Playbook.

The brands that get the most out of A/B testing aren't necessarily running the most tests. They're running tests that produce reliable results they can act on, and they build on each result to inform the next. That compounding effect is what separates a testing program from a collection of one-off experiments. And it starts with setup. In this blog, we show you how to set up your testing program to turn your test ideas into data you can trust.

Most Shopify brands pulled back on acquisition spend when tariff pressure started squeezing margins. Cutting spend without a plan to recover lost revenue just trades one problem for another. Price testing gives you a way to grow revenue from the visitors you already have, improving Revenue Per Visitor (RPV) without adding a dollar to your ad budget.

Economic volatility is no longer the exception. When tariffs surge, supply chains fracture, or costs spike overnight, brands without pricing resilience face an impossible choice: absorb margin-killing costs or blindly raise prices and watch conversion rates collapse. This article shows how systematic price testing creates a third option—using data to navigate market shocks without gambling on gut instinct.

Most brands approach new product pricing by defaulting to one of three methods: calculating costs and adding a margin, matching competitors, or conducting pre-launch research. Each approach has merit. Each also has serious limitations that can lock you into suboptimal pricing from day one. There's a better way. Instead of treating your launch price as a final decision, treat it as a starting hypothesis that gets refined with real customer data.

The holidays are a great time to smash ecommerce revenue goals, but this typically comes at the expense of gross margin. Our friends at Zipify, who have analyzed over $1 billion in upsell revenue data, have offered to share what's currently working in the world of upsells.

Shoplift successfully maintained zero downtime for its A/B testing platform during the BFCM 2025 peak traffic—handling up to 10.2k requests/sec and $584M in merchant revenue—attributing this success to its native Shopify integration and architecture designed for continuous optimization during high-stakes sales moments.

Shoplift's architecture eliminates the traditional A/B testing tradeoff between speed and reliability by removing network dependencies with an inline payload, decentralized test determination, and queue-based event processing. This performance-first approach, validated by Black Friday traffic, ensures consistent operation and data integrity even during peak traffic periods, unlike conventional network-dependent tools.

Did you know that brands who test during BFCM see 18% more winners than other times of year? Most merchants are losing sales by following recycled BFCM "best practices" that haven't been tested since 2018—from the myth that deep discounts are the only acquisition play to the belief that luxury brands can't participate or that testing during peak traffic is too risky—but this post breaks down four dangerous myths with real data and shows you how to build a strategy based on what actually works for your customers, not industry folklore.

We spend a lot of time thinking about checkout optimization, landing page design, and ad creative. However, there's one element that affects nearly 100% of your store visitors and rarely receives the attention it deserves: navigation.

Half of purchase searches now happen on ChatGPT, yet most brands remain invisible in AI recommendations. The problem isn't brand awareness or product quality, it's machine readability. Yotpo's benchmarking of 100+ brands reveals six practical fixes that drive 25% conversion lifts and 3x visibility improvements.

Olympic athletes don't just "try harder" before competition. They follow proven training protocols that maximize their chances of gold medal performance when it matters most. The best ecommerce brands approach BFCM the same way.

This unsexy backend process can vaporize up to 10% of your company's valuation, making comprehensive ecommerce optimization essential for any exit strategy.

70% of your A/B tests will fail. But what if I told you that's actually your competitive advantage? While most brands chase higher win rates, the smartest optimization programs understand a counterintuitive truth: systematic A/B testing strategies that extract intelligence from every test, including winners and losers, generate far more revenue than sporadic "spray and pray" approaches.

If you sell on Shopify in 2025, you’ve likely felt the impact of checkout changes that eliminated pre-selected upsells and auto‑added charges. The knee-jerk reaction was, “upsells are dead.” They aren’t.

Many A/B testing tools slow sites, costing millions and skewing results. This whitepaper reveals how performance-first testing protects revenue by prioritizing speed, valid data, and true optimization. Learn to choose solutions that genuinely boost your bottom line.

Running A/B tests is standard practice for any serious e-commerce brand. But if you're analyzing your experiments one by one, you're missing the biggest opportunity for breakthrough growth insights.

Scaling a Shopify brand to 7 figures is a challenging but achievable goal. While 8- and 9-figure ecommerce brands often capture the spotlight, 7-figure Shopify stores are the backbone of Shopify's success. To help these brands overcome their unique challenges, our friends at GrowthHit compiled a comprehensive list of 23 proven growth strategies.

We spend a lot of time thinking about how to get someone to convert: the right headline, the perfect layout, the most aspirational product photography. But when the sale is done, the job isn’t. We connected with Morgan Staley, Director of Retention at Fuel Made, to dive into how brands can optimize their post-purchase communication. She shared six essential strategies for creating high-performing transactional emails—and just as importantly, what most brands get wrong.

Apple rolled out iOS 18, a feature-packed update that made waves across the iPhone ecosystem. One of the most consequential changes for ecommerce brands? Updates to the Apple Mail app, which now includes AI-driven inbox filtering, on-device email categorization, and personalization settings that reorganize how users see (or don’t see) your emails. To get a clearer picture of what’s happening—and how brands should respond—I connected with Steven Geist from Fuel Made, who works with brands like Figs, Tuft + Paw, and Beardbrand on adapting email strategies in the wake of iOS 18.

A/B testing isn’t a rigid formula—it’s a dynamic framework for discovery. At Shoplift, we use five essential pillars to guide better tests: Hypothesis, Audience, Trigger, Experience, and Metric. Read how each finger plays a role in running impactful A/B tests.

At Shoplift, we’ve been analyzing the ways our merchants use our tool leading up to BFCM. Something interesting happens during BFCM: merchants shift from pure testing to personalizing their sites for different audience segments. With that in mind, we’re excited to roll out a few powerful features tailored to help you optimize, personalize, and maximize every visitor interaction this BFCM.

A/B testing is like a workout for your website: each test builds strength, endurance, and resilience, fine-tuning your site to better meet your customers' needs. But let’s face it—sticking to a consistent testing routine is challenging, especially when the demands of running a Shopify brand pull you in multiple directions. I recently sat down with David Conforti from the Shopify Plus agency Varfaj to tackle this very issue. David offered expert advice to help brands like yours turn testing into a “four seasons” strategy—consistent, focused, and results-driven.

Checkout can make or break the ecommerce experience. Shopify’s new single-page checkout promises speed and simplicity, while the tried-and-tested three-page format offers a more detailed, segmented process. But which is the best option for your business?

Paid advertising is a popular way to drive traffic, but relying solely on it can be expensive and unpredictable. That’s why prioritizing organic search optimization is a game-changer for direct-to-consumer (DTC) e-commerce brands. Search visitors are often highly motivated buyers, and ranking at the top of search results is your ticket to capturing their business. A well-executed SEO strategy ensures that you tap into this pool of ready-to-buy customers before your competitors do.

As the holiday shopping season ramps up, it’s the perfect time to ensure your Shopify store isn’t losing conversions due to simple, fixable performance issues. We all know that site speed impacts sales—but how much can it really affect your bottom line?

Conversational Commerce is the interaction between customers and businesses through various online channels. These interactions often include product questions, support queries, personalized recommendations, and reading reviews—all in real-time.

If your experiments aren’t yielding answers, you might be wondering: What’s going wrong? What should I test next? Imagine being able to sit down with your Shopify store and have it tell you exactly where it hurts. What if you could pinpoint the moments where shoppers get confused, frustrated, or flustered—the times that lead to cart abandonment or lost sales? The good news is, you don’t have to be a User Experience (UX) expert to gather these insights. All you need is a Usability Scorecard.

If there’s one factor that has an outsized impact, positive or negative, on e-commerce brands, it’s talent. Recruiting can be a minefield, especially in fast-growing businesses. Your hiring process can either position your brand as a talent magnet or repel the best candidates. The stakes couldn’t be higher.

Merchants often overlook a critical tool that could significantly boost their sales: the pre-launch page. This isn’t just a placeholder; it’s a high-value asset that can build anticipation, capture leads, and generate excitement. In this guide, we’ll share actionable strategies to transform your pre-launch page into a dynamic, conversion-driving platform that primes your audience for your next big sale or launch.

For brands offering subscriptions, every conversion represents a significant boost in recurring revenue. However, because subscriptions require more consideration from consumers than one-time purchases, even small points of friction can dramatically affect your subscription conversion rate.

E-commerce SaaS tools have revolutionized the way businesses understand shopper behavior. With features like cart abandonment recovery, coupon expiration reminders, and personalized follow-ups, it's never been easier to re-engage customers. However, as more brands adopt these tactics, their effectiveness can diminish due to oversaturation.

Conversion Rate Optimization (CRO) is about more than just analytics and design tweaks—it’s about building a connection with your audience. While A/B tests and interface optimizations play their part, the true driver of conversions often lies in the copywriting that speaks to your customers’ emotions, interests, and needs.