The Problem
The Method
The Findings
At Dreamland Baby, nurturing sweet dreams is the core mission. Their gently weighted sleep sacks provide comfort that helps little ones rest better. But while Dreamland Baby’s social media was packed with glowing reviews, real-life customer stories, and adorable baby photos, they weren’t using any of this user-generated content (UGC) on their ecommerce store. Eager to unlock the power of UGC for themselves, they began researching new solutions and discovered Novel, an embedded UGC shopping app. Novel promised a simple way to showcase on-site UGC and drive tangible business results—but Dreamland Baby wanted proof before committing to a subscription. That’s where Shoplift came in.
The Challenge
Dreamland Baby knew that UGC resonates deeply with new parents looking for trustworthy recommendations. Authentic reviews and genuine photos often boost buyers’ confidence in products, and Dreamland Baby had no shortage of that. Yet, they’d never embedded UGC anywhere on their store, and they weren’t fully convinced it would lead to measurable results. In their view, it was crucial to see real data on how much UGC could move the needle on conversions.
When they came across Novel’s offering, they were intrigued by how seamlessly it integrated with Shopify—no custom scripts, no complicated dev cycles. But before opening their wallets, Dreamland Baby wanted to run a structured test to see if Novel’s claims about higher conversions would hold up under close scrutiny.
The Approach
Thanks to Shoplift, Dreamland Baby was able to set up a controlled A/B test faster than you can say “good night.” They cloned their top-performing product page, dropped Novel’s UGC block onto the cloned version through Shopify’s drag-and-drop editor, and then let Shoplift work its magic. Rather than segment the audience, Dreamland Baby ran the test on all site traffic to capture the broadest possible data set—from new visitors to returning customers, from mobile users to desktop browsers, and across every major traffic source.
Because Shoplift tracks over 600 unique data points, Dreamland Baby could observe performance in real time and verify that Novel’s UGC integration was delivering genuine business benefits—across all of these different segments.
The Results
After enough data had rolled in, the results showed that Dreamland Baby’s instincts about UGC were on the money:
- Overall Conversion Rate on the Novel variant improved by 26.2%
- Revenue Per Visitor increased by 27.6%
- Add-to-Cart Rate rose by 19.2%
- Bounce Rate decreased by 8.5%
Crucially, improvements held firm for all kinds of visitors:
- New Visitors saw +15.9% RPV and +18.4% CVR
- Returning Visitors saw +39.6% RPV and +30.6% CVR
- Mobile Traffic enjoyed +24.0% RPV and +24.6% CVR
- Desktop Traffic also experienced massive gains—though these didn’t quite hit statistical significance
With Shoplift’s comprehensive reporting, Dreamland Baby could slice and dice the data, seeing which segments benefited most. Every major traffic source—Direct, Paid Ads, Organic, Email, SMS—demonstrated measurable uplift when real customer videos and testimonials were present on the page.
What’s Next
Now that Dreamland Baby has proof of UGC’s value across their ecommerce store, they plan to embed Novel’s UGC blocks into more product lines. For their part, Novel continues refining ways to make the setup process even smoother, so Shopify brands of all sizes can leverage authentic customer stories with minimal effort.
Shoplift remains the silent power behind the throne, ready to validate and measure new tests as Dreamland Baby—and other merchants—pursue even greater optimization. If you’ve ever wondered whether a simple tweak could transform your store’s performance, Shoplift and Novel make it easy to find out for sure.
Key Takeaways
UGC can be a formidable sales driver—especially when you let real customers’ voices ring out where it matters most: on your store’s product pages. Dreamland Baby’s experience demonstrates how frictionless it can be to experiment with new ideas on Shopify when you have the right tools. Novel removes the headache of coding, and Shoplift gives you the data-driven confidence to decide whether to keep those changes. The result? You’ll know for sure whether you’ve uncovered the next big win—no guessing, no gamble.
Ready to run your own test? Both Shoplift and Novel offer a “try before you buy” option. If Dreamland Baby can boost conversions by 26% simply by unleashing UGC, imagine what the right experiment could do for you. Go on—give it a shot, and let the data do the talking.
