Privacy Policy
Last updated: March 20, 2024

Welcome to the website of Plurality Web Products LLC d.b.a. Shoplift (“Shoplift”, “we”, “us” and/or “our”). This Site is operated by Shoplift and has been created to provide information about Shoplift and our product and service offerings that post or link to this Privacy Policy. This Privacy Policy sets forth how we collect, use, disclose, and otherwise process user data in connection with our Services.

Shoplift "the App” provides A/B testing features, store analysis, custom sections and app blocks, Lift Kits, and other features, collectively referred to as "the Service" to merchants who use Shopify to power their stores. This Privacy Policy describes how user data is collected, used, and shared when a user visits Shoplift or uses the Shoplift app in connection with a Shopify-supported store.

Personal Information

The term “Personal Information” in this Privacy Policy refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual.  It does not include aggregated or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual.We collect Personal Information about different categories of individuals through the provision of our Services.  These include our clients and prospective clients (including representatives of our business clients), partners and prospective partners, and visitors to our websites.

Clients, Partners, Prospective Clients, and Prospective Partners

We collect Personal Information from our clients and prospective clients in connection with our Services:

●  Information provided by our clients and prospective clients to us directly, such as name, phone number, email address, location (including city, state or region), language information, payment account information, current employment information (such as company name, industry and professional title), profile image and other profile information, and any other information you choose to provide.

●  Data collected through the use of the Services, such as how an individual uses the Services and their actions on the Services, which may include information that an individual provides to us when they contact us with inquiries, respond to one of our surveys, register for a webinar, register for access to the Services or use certain Services, including any third-party application profile data.  

●  Support Channels or Communities: You may provide information or content to us through the customer support or chat functionality we make available on the Site, in the Services, or other sites that we control. When you engage with our support team, in addition to your account information, we may ask you to provide additional information about your issue, which may include information about your technology, software, internet connection, or screenshots. To submit information to a community site, we may require you to create an account within the community (we will collect your account registration information like name, email, company, address, and phone number). If you have an account in the Services, we will associate your community membership and activities with your Services account. As a community member, you and other members may submit questions, provide answers, engage with members through chat or comments, create content or webinars to share with the community, or solicit feedback or help from other community members.Log Files: When you visit our websites or when you use Shoplift, we automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses.

●  Usage Data: We collect usage data when you interact with the Service. We engage third-party providers to collect usage data, and we only share data with these providers in an unidentified manner. Usage data includes metrics and information regarding your use and interaction with the Service such as what product features you use the most, when an object (like a test draft) is opened and closed, and how often certain features (like Lift Kits) are triggered in your account.

●  Customer Testimonials: We post customer testimonials and comments on our websites, which may contain Personal Information. We obtain each customer's consent via email or through other agreements between customers and Shoplift prior to posting the customer's name and testimonial.

●  Personal Information from Third Parties: We also obtain Personal Information from other sources, which we may combine with Personal Information we collect either automatically or directly from an individual. We receive the same categories of Personal Information as described above from third-party service providers that perform services solely on our behalf. For example, we may receive Personal Information from our service providers that conduct marketing or analytics activities.

How We Use Personal Information

Shoplift uses Personal Information to:

●  Fulfill or meet the reason for which the Personal Information was provided.  For instance, if you contact us by email, we will use the Personal Information you provide to answer your question or resolve your problem.  

●  Communicate with individuals, including via email, text message, push notification, social media and/or telephone calls;

●  Provide you with access to the requested product or services and to monitor your use of such product or services;

●  Operate, maintain and provide the features and functionality of the Services;

●  Help us improve the content and functionality of the Services, to better understand our users and to improve the Services;

●  Market to individuals or contact individuals in the future to tell them about services we believe will be of interest to them.  If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications.  In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below;

●  Personalize experiences and deliver custom content and product and service offerings relevant to an individual’s interests, including targeted offers and ads through our websites, third-party sites or on other devices an individual may use;

●  Recognize an individual and remember their information when they return to our Services;

●  Help maintain the safety, security and integrity of our property and Services, technology assets and business;

●  Improve, test, enhance, update and monitor the Services or to diagnose or fix technology problems;

●  Ensure the security of our or another’s premises, property or other assets;

●  Defend, protect or enforce our rights or applicable terms of use;

●  Prevent fraud or the recurrence of fraud;

●  To manage our relationship with you, such as opening and maintaining your applicant record, communicating with you, conducting identity and background checks, assessing your suitability for a role and improving our application process;

●  Comply with or as otherwise permitted by law.

When an individual chooses to contact us, we may need additional information to fulfill the request or to respond to the inquiry. We may provide additional privacy disclosures where the scope of the inquiry/request and/or Personal Information we require fall outside the scope of this Privacy Policy.  In that case, the additional privacy disclosures will govern how we may process the information provided at that time.


Payment. Customer will pay Shoplift the fees set forth in Shoplift's standard pricing plan, as may be updated from time to time, or any other order forms for the Shoplift Platform ordered by you and accepted in writing by Shoplift. Shoplift may change the terms of its pricing plan at any time by updated the pricing plan web pages on its website located at (the "Site"). Customer is responsible for checking the Site for any updates to the applicable pricing plan. All changes to Shoplift’s pricing plan will be effective upon Customer's next subscription renewal. All fees are due and payable at the beginning of your subscription term and each renewal thereof. Shoplift may restrict or suspend Customer's access to the Shoplift Platform if payment is not made at the start of the current payment period. Except as otherwise mutually agreed upon in writing, (a) fees are quoted and payable in United States dollars and (b) payment obligations are non-cancelable and non-pro-ratable for partial months, and fees paid are non-refundable, except as expressly set forth herein. Customer is solely responsible for collecting and paying any fees associated with transactions between Customer's end users and Customer.

Taxes. All amounts and fees stated or referred to in this Agreement are exclusive of taxes, duties, levies, tariffs, and other governmental charges (collectively, "Taxes"). Customer shall be responsible for payment of all Taxes and any related interest and/or penalties resulting from any payments made hereunder, other than any taxes based on Shoplift’s net income.

Disclosure of Personal Information

Within Shoplift: Shoplift entities may disclose Personal Information to other Shoplift entities for purposes and uses consistent with this Privacy Policy.

Service Providers:  Shoplift may sometimes employ third parties and service providers to provide services on our behalf to our website visitors, our customers, and users of the product and services. We may need to share your information with service providers to provide information about products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data or performing statistical analysis on your use of the Subscription Service or interactions on our websites, providing marketing assistance, supplementing the information you provide us in order to provide you with better service, developing and improving the product and services, and providing customer service or support. These service providers are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and data protection policies and standards.

With Third-Party Widgets: If you click on a widget or social media feature, like the Twitter “tweet” button or Facebook “like” button, these widgets will share information with the widget provider (like IP address, the which page you are visiting on the Services and may set a cookie to enable the feature to function correctly).

Your Employer:  If you are using the Services in connection with your role as an employee or contractor of a company or other legal entity, we may share your information with such entity.

Legal Requirements:  Shoplift may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation or with applicable law, court order, or governmental regulation, (ii) protect and defend the rights or property of Shoplift, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.

Third Parties in the Context of a Corporate Transaction:  We may disclose Personal Information as reasonably necessary to evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Shoplift assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Shoplift about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.

Our Services currently do not respond to “Do Not Track” (DNT) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do so in the future, we will describe how we do so in this Privacy Policy.

Cookies and Online Ads

What We Collect:

We, and our third-party partners, may automatically collect certain types of usage information when an individual visits our websites or interacts with our Services.  We may collect this information through a variety of data collection technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “cookies”).  For example, we may collect information about an individual’s device and its software, such as IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp, and other similar information.  We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for our Services and to understand more about the demographics of our users.

How We Use That Information:

We use or may use the data collected through cookies to: (a) remember information so that an individual will not have to re-enter it during their visit or the next time they use our Services; (b) provide and monitor the effectiveness of our Services; (c) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Services; (d) diagnose or fix technology problems; or (e) otherwise to plan for and enhance our Services.  As explained in more detail below, we and our advertising partners also use this information to understand browsing activities, including across unaffiliated third-party sites, so that we can deliver ads and information about products and Services that may be of interest to an individual.

Choices About Cookies:

To manage cookies, an individual may change their browser settings to: (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) set their browser to automatically reject cookies.  Please note that doing so may negatively impact an individual’s experience using our websites, as some features and Services on our websites may not work properly.  Depending on an individual’s device and operating system, they may not be able to delete or block all cookies.  In addition, if an individual wants to reject cookies across all their browsers and devices, they will need to do so on each browser on each device they actively use.  An individual may also set their email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether they have accessed our email and performed certain functions with it.

We use the following types of cookies:

●  Strictly necessary cookies. These cookies enable core functionality such as security, network management and accessibility. You may disable these by changing your browser settings, but this may affect how the websites and online Services function. The legal basis for our use of strictly necessary cookies is our legitimate interests, namely being able to provide and maintain our websites and online Services.

●  Personalization cookies. These enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. The legal basis for our use of functionality cookies is our legitimate interests, namely being able to provide and maintain our websites and online Services. If you are accessing our websites with a European IP address, you have been asked to consent to the use of these cookies. You are free to deny your consent.

●  Analytical/performance cookies. These cookies allow us to recognize and count the number of visitors to our Site and online Services, and to see how visitors move around our Site and online Services when they are using them. This helps us to improve the way our Site and online Services work, for example, by ensuring that users are finding what they are looking for easily. If you are accessing our websites with a European IP address, you have been asked to consent to the use of these cookies. You are free to deny your consent.

●  Marketing cookies. These cookies record your visit to our websites and online Services, the pages you have visited and the links you have followed. They are used to track visitors across our websites. We will use this information to make our websites and the advertising displayed on it, and the marketing messages we send to you more relevant to your interests. We may also share this information with third parties who provide a service to us for this purpose. If you are accessing our websites with a European IP address, you have been asked to consent to the use of these cookies. You are free to deny your consent.

Online Advertising

What We Collect and How We Use It:

We participate in interest-based advertising and use third-party advertising companies to serve targeted advertisements based on an individual’s browsing history.  We permit third-party online advertising networks, social media companies and other third-party services, to collect information about an individual’s use of our online Services over time so that they may play or display ads on other websites, or services an individual may use, and on other devices an individual may use. The collection and use of information by third party cookies may be limited by certain operating systems and/or browsers. Typically, though not always, the information used for interest-based advertising is collected through data collection technologies, such as cookies, embedded scripts, location-identifying technologies, and similar technology (collectively, “data collection technologies”), which recognize the device an individual is using and collect information, including click information, browser type, time and date the individual visited the website, AdID, precise geolocation and other information.  We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify an individual across devices.  We and our third-party partners use this information to make the advertisements an individual sees online more relevant to their interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

Choices About Online Ads:

We support the self-regulating online interest-based advertisements on their internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our partners, regulatory principles for online behavioral advertising (“Principles”) published by the Digital Advertising Alliance (“DAA”).  This means that we allow an individual to exercise choice regarding the collection of information about their online activities over time and across third-party websites for online interest-based advertising purposes.  More information about these Principles can be found at If an individual wants to “opt out” they can follow the instructions.

●  In the United States, please visit:, or

●  In the European Economic Area, please visit:

In Canada, please visit:

When electing to opt-out through these sites, they will place an “opt-out” cookie on your device indicating that you do not want to receive interest-based advertisements.  Opt-out cookies only work on the internet browser and device they are downloaded onto.  If an individual wants to opt-out of interest-based advertisements across all browsers and devices, they will need to opt-out on each browser on each device they actively use.  If an individual deletes cookies on their device generally, they will need to opt-out again.

If an individual wants to “opt out” of receiving online interest-based advertisements on mobile apps, they should follow the instructions at

Please note that when an individual “opts-out” of receiving interest-based advertisements, this does not mean they will no longer see advertisements from us.  It means that the online ads that an individual does see from DAA program participants should not be based on their interests.  We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.  In addition, third parties may still use cookies to collect information about an individual’s use of our Services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.

Your Choices

If you want to learn more about the personal information that Shoplift has about you, or you would like to update, change, or delete that information, please contact us by email at

You may opt out of receiving marketing emails from us by following the instructions in those emails or by emailing us at

If you are a resident of the EU, UK, California, or another jurisdiction with an applicable privacy law, you may have certain rights available to you. These rights may include:

The right to be informed about our data collection practices;

The right to access and rectify your data;

The right to erase or delete your data;

The right to data portability;

The right to restrict and object to the processing of your data (including for direct marketing purposes);

The right to opt out of the sale of your information;

The right to opt-out of marketing emails and text messages;

The right to limit our use of any automated decision-making processes;

The right to lodge a complaint to your local data protection authority; and;

The right to withdraw consent (to the extent applicable).

To exercise any of the rights listed above, please contact us via email at We will respond to your request as soon as reasonably possible but no longer than 30 days.

The information that we collect through or in connection with the Services is transferred to and processed in the United States for the purposes described above. Shoplift also may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. By using the Services or by providing any personal or other information to us, you expressly consent to such transfer and processing.

Non-Personal Information

Data from Shopify APIs: With your consent, upon installing Shoplift from the Shopify App Store, Shoplift sends and receives certain data to and from your Shopify storefront using the Shopify GraphQL Admin API and Webhooks, specifically the Theme Object, Assets Object, Products Object and Orders Object, allowing Shoplift to provide core features, such as A/B testing, conversion optimization analysis, app blocks, and custom sections. Shoplift is unable to be used without access to the Shopify Admin API objects listed herein. The data collected from Shopify’s APIs does not under any circumstance include personally identifiable information related to any user: specifically, a user’s first name, last name, email address, phone number, or street address.


This Site and the Services are solely intended for and directed at individuals over the age of 18. We do not knowingly collect personally identifiable information from visitors under the age of 18.

What This Policy Does Not Cover

This Privacy Policy applies only to the Services.  The Services may contain links to other web sites not operated or controlled by Shoplift (the “Third Party Sites”).  The policies and procedures we described here do not apply to the Third Party Sites.  The links from the Services do not imply that Shoplift endorses or has reviewed the Third Party Sites.  We suggest contacting those sites directly for information on their privacy policies.

Changes to Shoplift’s Privacy Policy

Shoplift may make changes to the Services in the future and as a consequence will need to revise this Policy to reflect those changes. Shoplift will post all such changes on the Site, so you should review this page periodically. If we make a material change to the Policy, you will be provided with appropriate notice.

Data Security

Shoplift takes reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction, taking into account the risks involved in the processing and the nature of the personal data. However, no application, Internet, or email transmission is ever fully secure or error-free, and we do not guarantee the security of any personal information. You are also responsible for ensuring that your account and the passwords we provide you are protected.

How to Contact Us

Should you have any questions or concerns about this Policy, you can contact us at

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