Last updated: August 26, 2022
Welcome to the website of Plurality Web Products LLC d.b.a. Shoplift (“Shoplift”, “we”, “us” and/or “our”). This Site is operated by Shoplift and has been created to provide information about Shoplift and our product and service offerings that post or link to this Privacy Policy. This Privacy Policy sets forth how we collect, use, disclose, and otherwise process user data in connection with our Services.
Shoplift "the App” provides A/B testing features, store analysis, custom sections and app blocks, Lift Kits, and other features, collectively referred to as "the Service" to merchants who use Shopify to power their stores. This Privacy Policy describes how user data is collected, used, and shared when a user visits Shoplift or uses the Shoplift app in connection with a Shopify-supported store.
The term “Personal Information” in this Privacy Policy refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. It does not include aggregated or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual.
We collect Personal Information about different categories of individuals through the provision of our Services. These include our clients and prospective clients (including representatives of our business clients), partners and prospective partners, and visitors to our websites.
We collect Personal Information from our clients and prospective clients in connection with our Services:
Shoplift uses Personal Information to:
When an individual chooses to contact us, we may need additional information to fulfill the request or to respond to the inquiry. We may provide additional privacy disclosures where the scope of the inquiry/request and/or Personal Information we require fall outside the scope of this Privacy Policy. In that case, the additional privacy disclosures will govern how we may process the information provided at that time.
Within Shoplift: Shoplift entities may disclose Personal Information to other Shoplift entities for purposes and uses consistent with this Privacy Policy.
Service Providers: Shoplift may sometimes employ third parties and service providers to provide services on our behalf to our website visitors, our customers, and users of the product and services. We may need to share your information with service providers to provide information about products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data or performing statistical analysis on your use of the Subscription Service or interactions on our websites, providing marketing assistance, supplementing the information you provide us in order to provide you with better service, developing and improving the product and services, and providing customer service or support. These service providers are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and data protection policies and standards.
With Third-Party Widgets: If you click on a widget or social media feature, like the Twitter “tweet” button or Facebook “like” button, these widgets will share information with the widget provider (like IP address, the which page you are visiting on the Services and may set a cookie to enable the feature to function correctly).
Your Employer: If you are using the Services in connection with your role as an employee or contractor of a company or other legal entity, we may share your information with such entity.
Legal Requirements: Shoplift may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation or with applicable law, court order, or governmental regulation, (ii) protect and defend the rights or property of Shoplift, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.
Third Parties in the Context of a Corporate Transaction: We may disclose Personal Information as reasonably necessary to evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Shoplift assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Shoplift about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.
Our Services currently do not respond to “Do Not Track” (DNT) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do so in the future, we will describe how we do so in this Privacy Policy.
What We Collect:
We, and our third-party partners, may automatically collect certain types of usage information when an individual visits our websites or interacts with our Services. We may collect this information through a variety of data collection technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “cookies”). For example, we may collect information about an individual’s device and its software, such as IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp, and other similar information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for our Services and to understand more about the demographics of our users.
How We Use That Information:
We use or may use the data collected through cookies to: (a) remember information so that an individual will not have to re-enter it during their visit or the next time they use our Services; (b) provide and monitor the effectiveness of our Services; (c) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Services; (d) diagnose or fix technology problems; or (e) otherwise to plan for and enhance our Services. As explained in more detail below, we and our advertising partners also use this information to understand browsing activities, including across unaffiliated third-party sites, so that we can deliver ads and information about products and Services that may be of interest to an individual.
Choices About Cookies:
To manage cookies, an individual may change their browser settings to: (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) set their browser to automatically reject cookies. Please note that doing so may negatively impact an individual’s experience using our websites, as some features and Services on our websites may not work properly. Depending on an individual’s device and operating system, they may not be able to delete or block all cookies. In addition, if an individual wants to reject cookies across all their browsers and devices, they will need to do so on each browser on each device they actively use. An individual may also set their email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether they have accessed our email and performed certain functions with it.
We use the following types of cookies:
What We Collect and How We Use It:
We participate in interest-based advertising and use third-party advertising companies to serve targeted advertisements based on an individual’s browsing history. We permit third-party online advertising networks, social media companies and other third-party services, to collect information about an individual’s use of our online Services over time so that they may play or display ads on other websites, or services an individual may use, and on other devices an individual may use. The collection and use of information by third party cookies may be limited by certain operating systems and/or browsers. Typically, though not always, the information used for interest-based advertising is collected through data collection technologies, such as cookies, embedded scripts, location-identifying technologies, and similar technology (collectively, “data collection technologies”), which recognize the device an individual is using and collect information, including click information, browser type, time and date the individual visited the website, AdID, precise geolocation and other information. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify an individual across devices. We and our third-party partners use this information to make the advertisements an individual sees online more relevant to their interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
Choices About Online Ads:
We support the self-regulating online interest-based advertisements on their internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our partners, regulatory principles for online behavioral advertising (“Principles”) published by the Digital Advertising Alliance (“DAA”). This means that we allow an individual to exercise choice regarding the collection of information about their online activities over time and across third-party websites for online interest-based advertising purposes. More information about these Principles can be found at www.aboutads.info. If an individual wants to “opt out” they can follow the instructions.
When electing to opt-out through these sites, they will place an “opt-out” cookie on your device indicating that you do not want to receive interest-based advertisements. Opt-out cookies only work on the internet browser and device they are downloaded onto. If an individual wants to opt-out of interest-based advertisements across all browsers and devices, they will need to opt-out on each browser on each device they actively use. If an individual deletes cookies on their device generally, they will need to opt-out again.
If an individual wants to “opt out” of receiving online interest-based advertisements on mobile apps, they should follow the instructions at http://www.aboutads.info/appchoices.
Please note that when an individual “opts-out” of receiving interest-based advertisements, this does not mean they will no longer see advertisements from us. It means that the online ads that an individual does see from DAA program participants should not be based on their interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about an individual’s use of our Services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.
If you want to learn more about the personal information that Shoplift has about you, or you would like to update, change, or delete that information, please contact us by email at help@shoplift.ai
You may opt out of receiving marketing emails from us by following the instructions in those emails or by emailing us at help@shoplift.ai
If you are a resident of the EU, UK, California, or another jurisdiction with an applicable privacy law, you may have certain rights available to you. These rights may include:
To exercise any of the rights listed above, please contact us via email at help@shoplift.ai. We will respond to your request as soon as reasonably possible but no longer than 30 days.
The information that we collect through or in connection with the Services is transferred to and processed in the United States for the purposes described above. Shoplift also may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. By using the Services or by providing any personal or other information to us, you expressly consent to such transfer and processing.
This Site and the Services are solely intended for and directed at individuals over the age of 18. We do not knowingly collect personally identifiable information from visitors under the age of 18.
This Privacy Policy applies only to the Services. The Services may contain links to other web sites not operated or controlled by Shoplift (the “Third Party Sites”). The policies and procedures we described here do not apply to the Third Party Sites. The links from the Services do not imply that Shoplift endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.
Shoplift may make changes to the Services in the future and as a consequence will need to revise this Policy to reflect those changes. Shoplift will post all such changes on the Site, so you should review this page periodically. If we make a material change to the Policy, you will be provided with appropriate notice.
Shoplift takes reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction, taking into account the risks involved in the processing and the nature of the personal data. However, no application, Internet, or email transmission is ever fully secure or error-free, and we do not guarantee the security of any personal information. You are also responsible for ensuring that your account and the passwords we provide you are protected.
Should you have any questions or concerns about this Policy, you can contact us at help@shoplift.ai