Shoplift and Intelligems both promise a way to optimize your site experience through testing.
But under the hood, these tools have fundamentally different approaches.
So let's break it down.
Shoplift vs. Intelligems:
Which Shopify Testing Platform Wins Where?
Shoplift vs. Intelligems at a glance
While the tools have trade-offs, only one was built for scale, speed, and seamlessness in the Shopify Plus ecosystem.
Built to be...
The A/B testing app preferred by Shopify Plus brands for high-velocity experimentation
A tool to let you run complex pricing experiments
Shopify Plus Certified App
The only A/B testing app to be Plus Certified; handpicked by Shopify
Not Plus Certified
Shopify-native Integration
Deep, fast, seamless
Functional but heavier setup
DIY setup time
Up and running in minutes
Requires custom code + onboarding
Quick-start capabilities
Lift Assist™ recommends high-impact tests; setup is a few clicks
No pre-built tests or templates/sections
Site speed impact
Tests execute on render directly in Shopify's theme engine; Imperceptible performance tradeoff
Tests execute on page load, require server calls and additional scripts; Potential for flicker
Theme & template testing
Supports both, with fast theme duplication
Supports both, but requires developer involvement to edit templates and themes
Price testing
Exists but Limited (roadmap to expand)
Broader pricing experiment support
JS API & custom testing
Precise test entry points, event-based segmentation, and real-time activation (even mid-session)
Requires pageloads, and relies on pre-built segments
Predictive analytics
Bayesian statistical model predicts significance
Frequentist model takes longer to reach stat sig
Integrations
GA4, landing page builders, subscription apps, heatmapping tools, and more
GA4, landing page builders, subscription apps, heatmapping tools, and more
Cost efficiency
Transparent, predictable, does not fluctuate month-to-month
Based on order volume, and Price Testing is an expensive upgrade
What brands are saying
Don't take our word for it. Here's what some of the top brands are saying about Shoplift vs Intelligems.
"Shoplift "does what it says on the tin", which is high praise for an app that aspires to take complex statistical experimentation and make the process as simple as designing and pushing minor template updates.
Easy to setup and launch. No issues with our custom themes and templates. For us that is a good thing, as it keeps us focused on business outcomes and not getting endlessly lost in UX/UI.
GA4 integration automatically creates custom audiences by test condition whenever you launch a new test, so if you really want to track non-conversion behaviors you can set up your own custom reports in GA."
Easy to setup and launch. No issues with our custom themes and templates. For us that is a good thing, as it keeps us focused on business outcomes and not getting endlessly lost in UX/UI.
GA4 integration automatically creates custom audiences by test condition whenever you launch a new test, so if you really want to track non-conversion behaviors you can set up your own custom reports in GA."
Cobra Electronics
Review from Shopify App Store
"We really loved this app, except you can't test product images or prices, you need another app additional, which are extra costs."
The Couple Challenge Book
Review from Shopify App Store
"Intelligems has been a fantastic resource for us at Dad Grass. We have primarily used it for price testing; the insights we've gained are incredibly helpful in making informed decisions about how to price our products. And the customer service is outstanding! Thank you team!"
Dad Grass
Review from Shopify App Store
"I came to Intelligems hoping to find an all-in-one solution. Unfortunately, it's proven to be a major waste of my time. Here's what I wish I'd known before investing my time into this app:
• The UI is complex.
• To run a split test on landing pages you need to add custom code.
• If you have geo-redirects for subdomains you need to create redirects for every test region.
• If you want to run a price test, it's an extra $300 per month minimum.
The alternative apps out there ... are both cheaper and, crucially, take minimal time to setup, run and interpret. When time is your most valuable resource, this is a major factor."
• The UI is complex.
• To run a split test on landing pages you need to add custom code.
• If you have geo-redirects for subdomains you need to create redirects for every test region.
• If you want to run a price test, it's an extra $300 per month minimum.
The alternative apps out there ... are both cheaper and, crucially, take minimal time to setup, run and interpret. When time is your most valuable resource, this is a major factor."
Pixie Wing
Review from Shopify App Store
Why Shopify Plus Brands Choose Shoplift
Built for speed
No performance drag or clunky setups.
Better Shopify integration
Theme and Template duplication, GA4, JS API support—all native, clean, and intuitive.
Smarter testing
Predictive models and Lift Assist™ show you what to test next.
Cheaper, faster time to value
No bloated fees, no setup fatigue. Have tests running in minutes, and implement winners with a single click.
Fast, flexible experimentation
Test fast with no-code, Shopify-native tooling, or go custom with JS API and advanced targeting.
Let's Talk Through the Tradeoffs
What if our team is already using Intelligems?
Many teams using Intelligems start with price testing and realize they want to expand into content and template testing, but hit roadblocks. Shoplift can be easier to use, faster to set up, and built specifically for Shopify, so your team can move faster without the headaches.
Will it slow down our site?
Not at all. Shoplift was designed with performance in mind. No flickering, no lag, no compromises. It’s one of the reasons brands like Liquid Death and Skullcandy trust it to run tests without sacrificing speed.
Can Shoplift handle price testing?
Shoplift does offer price testing, and it's improving fast. But if your team is running extremely advanced multi-region pricing logic, Intelligems may still have the edge—for now. It’s a more niche use case, and often comes with tradeoffs around speed, complexity, and pricing.
Will it take weeks to get started?
Not even close. Shoplift is self-serve, no-code, and typically live in minutes. It was designed for Shopify teams who don’t want to wait on devs or implementation specialists just to start learning.
Where Shoplift Wins
Smarter testing, not just more testing.
Lift Assist™ recommends high-impact experiments—so you're not guessing what to test next.
Performance-first, always.
Shoplift runs clean. No lag. No flicker. No site slowdown—even on high-traffic sites.
Feels native to Shopify.
Built from the ground up for Shopify Plus: fast theme duplication, JS API flexibility, and a UI your team actually enjoys using.
Live in minutes, not weeks.
Self-serve setup. No devs required. From install to first test, it just works.
Where Intelligems Wins
Advanced price testing
Run sitewide product price tests with Intelligems's cart transform and checkout scripts
Multi-currency price testing
Shopify Plus brands can run product price tests in multiple currencies (must be manually enabled by Intelligems)
