Press & Media · Newsroom
Shoplift Newsroom.
The go-to resource for journalists, analysts, and media partners. Shoplift is the A/B testing and CRO platform built for Shopify, helping DTC brands at every stage turn storefront decisions into data-driven wins.
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Company Overview
About Shoplift
The paragraph below is pre-approved for use in articles, newsletters, and editorial coverage. You're welcome to quote it verbatim or adapt the language for your piece.
Shoplift is the Shopify-native A/B testing and conversion rate optimization (CRO) platform built for high-growth DTC brands. Unlike generic testing tools, Shoplift integrates directly with Shopify's architecture to deliver statistically rigorous, predictive experimentation infrastructure without impacting page performance — all with no-code. Founded in 2021 and headquartered in New York City, Shoplift is the only CRO platform to earn "Shopify Plus Certified" status — handpicked by Shopify and less than 0.8% of all Shopify apps have earned this distinction. Trusted by brands like Liquid Death, Skullcandy, Casper, Cobra Puma Golf, Our Place, and thousands more Shopify Plus brands, Shoplift gives merchants the data and control to make every optimization decision with confidence.
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Word count: ~90 words · Last updated: 2026
What drives us
Mission & values
The principles behind the product — and the people building it.
Mission
Helping entrepreneurs achieve their dreams by tearing down the barriers between them and the millions of shoppers who are ready to love their products.
Vision
Making storefront evolution as essential as ads and as automatic as email.
Product Vision
The autonomous optimization engine that drives new growth for Shopify merchants while they sleep.
By The Numbers
Shoplift at a Glance
Key data points for fact sheets, briefings, and editorial reference.
Founded
2021
Founders
Austin Goldman (CEO) & Jason Boit
headQuarters
New York City, NY
Market
Shopify · DTC · E-Commerce CRO
3,600+
Active Shopify stores
Merchants running live A/B tests with Shoplift worldwide.
100+
Five-star reviews on the Shopify App Store
From verified merchants worldwide.
612+
Analysis parameters per test
Including purchase-type detection and 1:1 Shopify order matching for unparalleled statistical accuracy.
Certified App
Shoplift is the only A/B testing platform with Shopify Plus certification — and holds a formal strategic partnership with Shopify's product team, giving it early access to platform capabilities and inclusion in Shopify's official CRO Academy resources.
In the news
Press coverage
Articles, announcements, and press releases will appear here as they publish.
For advance information, reach out to our press contact directly.
For advance information, reach out to our press contact directly.
Coverage coming soon
Shoplift is just beginning its public press journey. Check back for feature stories, product announcements, and coverage from the e-commerce and DTC press.
Contact Publicist Directly
Media inquiries
Press contact
For interview requests, fact-checking, product briefings, and exclusive access — get in touch with our media relations team.
Media Relations
shoplift@
hannahcranstonmedia.com
Managed by Hannah Cranston Media. Reach out for interview scheduling, data requests, product walkthroughs, or any editorial needs related to Shoplift or the broader Shopify optimization space.
Send Message
Response Time
Within 1 business day
Coverage areas
E-commerce · Shopify · DTC · CRO
Available for
Interviews · Data · Briefings
Media Assets
Everything you
need to tell the story.
Logos, brand guidelines, product screenshots, founder photography, and company fact sheets — packaged and ready to use.
Logo files (SVG + PNG)
Brand color palette
Product screenshots
Founder headshots
Company fact sheet
Usage guidelines
Download Media Kit
