Shoplift Is the Only CRO Platform Built for Shopify Plus
Roughly seven in ten Shopify Plus brands fail to run tests in any given two-week window. Our conclusion after talking with countless brands about their testing programs is not that they stopped caring about conversion, but because there is no single place to plan the work, track what is running, and see what already succeeded. The goal lives in someone's head, the ideas live in a Google Doc, and the results live in a testing tool. Between sessions, the program drifts and consistency falters.
Shoplift is the leading A/B testing platform for Shopify Plus, and with the launch of Campaigns, it is now the only full CRO platform built for Plus. Over the strong foundation that is Shoplift’s A/B testing suite, Campaigns adds the layer to turn a stack of individual tests into a managed CRO program.
Where other tools fall short for Shopify Plus
When a Shopify Plus brand sets out to improve or fix conversion, the tools available fall into one of two camps:
- A/B testing tools like Intelligems and Visually. They run tests and personalization, which is real work, and it is the work Shoplift has led on for years. But a test alone cannot generate meaningful results. What these tools lack is the ability to create a cohesive program with a shared objective. That is what is really needed to drive lasting impact.
- Enterprise CRO software like Optimizely and VWO. These carry the program logic, but also carry five to ten times the costs and were never built for Shopify. A Shopify Plus brand that adopts them pays for a platform designed for a different stack, then spends time and resources forcing it to fit.
Shoplift is built for Shopify Plus from the start. It runs inside the store, on the data the store already produces, and it is priced for brands that sell on Shopify. The planning, the testing, and the results all live in one place, on the same platform the brand already runs its store on.
What a structured CRO program looks like
Shopify brands who get the most out of A/B testing with Shoplift share a unifying factor: Their tests all work toward the same goal instead of engaging with one-off thoughts and disparate ideas.
Haus Labs used their GA4 data to identify checkout abandonment as their biggest opportunity, then built a sequence of tests designed to shore up the leaks in their customer experience.
Kitsch is rolling out a quick-shop button one page at a time, watching closely for where it works and, more importantly, where it underperforms.
Dreamland Baby shifted their site messaging toward safety and efficacy, saw a revenue-per-visitor lift of roughly 20%, and is now extending that direction across the site.
None of these brands invented a new way of working. They added structure to their changes and that structure is what turned a set of scattered tests into a real program. The hard part was not the testing itself, but holding the program together by hand.
Campaigns: your new planning layer
Campaigns is the part of the Shoplift platform that holds the program together, and it is available now.
A Campaign is a container for the tests working toward a single goal, measured against one metric you choose: AOV, CVR, RPV, CTR, or ATC. Every test inside the Campaign is scored against that metric as positive, negative, or flat. Instead of judging a scattered array of tests, you can organize and orient your body of work toward your sitewide goals.
You do not have to start from scratch. Existing tests, including their full history, can be added to a Campaign after the fact, so a program you have been running for months can be organized without losing any of the work behind it.
Inside each Campaign, a timeline shows what is running, what is next, and what has finished. The list view separates active Campaigns from completed ones and includes an Up Next prompt, so there is always a clear next step rather than a blank page.
Test ideas cover the stage where many testing programs lose momentum. You can save a test idea with nothing more than a title and build it out later, and it lands directly inside the relevant Campaign as a candidate. The brainstorm stays in the same place the tests run, instead of going stale in a separate doc. For agencies on Shoplift, this makes the process of reporting to clients simple and streamlined. Avex, Absolute Web, and Foundry have been rebuilding test results into rollup reports by hand to show clients a quarter's worth of work. A Campaign gives them that view without the manual reassembly.
What comes next
Coming soon to Campaigns is Reporting: A Campaign-level rollup will turn 3 months of tests into a single view. It will show how many tests won, lost, or came back inconclusive, plus a revenue model that separates gross wins from net incremental impact and the cost of learning. Fully built out exports will be available for client reports. That is what will make a full CRO program readable from goal to result.
Campaigns currently gives you access to the goal metric, the timeline, the ability to adopt existing tests, and the drafts that keep ideas from getting lost. That alone is enough to turn a pile of one-off tests into a program. It’s what most Shopify Plus brands have been missing.
Shoplift is the leading A/B testing platform for Shopify brands and now the only full CRO platform built for Shopify Plus. The testing foundation has been in place for years. Campaigns completes the platform.
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