Convert Your Klaviyo Audiences
Klaviyo knows your audiences. Your store should too.
You segment email and SMS in Klaviyo. Then someone clicks, and your VIPs, your one-time buyers and your lapsed customers all land on the same storefront. Three Klaviyo agencies and Shoplift are hosting a free masterclass on what each audience needs to see on your store, and how to show it to them.
Thursday, October 29 · 11AM ET · 60 minutes · Free ·
20 minutes of live Q&A
You already segment in Klaviyo. Your personalization stops at the click.
Three audiences, three agencies, one experience built for each.
Each agency takes one audience and goes deep. What that person needs to see to take the next step, what the page should look like for them, where brands usually get it wrong, and a client result with a number on it. Shoplift opens with how the Klaviyo integration brings those audiences onto your store, and closes on how to read each one by revenue per visitor.
Open and Close
One-time buyer to subscriber
VIPs and loyalty
Lapsed customers
The Integration
Klaviyo knows who they are. Now your store does too.
Klaviyo knows the audience.
A visitor belongs to your VIP segment, your one-time buyers, or any audience you've built in Klaviyo.
Shoplift recognizes them on site.
The integration brings that audience into Shoplift.
You show the experience built for them.
A subscribe offer for one-time buyers. Early access for VIPs. A reason to come back for lapsed customers.
You test it and read it by revenue per visitor.
The agency case studies show the strategy works. The integration lets you run it for every audience, every time.
You segment the send. Then everyone lands on the same store.
Every segment Lands on the same Page.
One-time buyers get treated like strangers.
Your VIPs see the same page as everyone else.
Your flow report measures the email. Your P&L measures the order.
More on converting the audiences you already have
We publish content throughout the year for DTC operators.
Questions from brands running Klaviyo
Ecommerce and growth leads at Shopify brands who already run Klaviyo seriously. You segment your list, your flows are live, and every audience still lands on the same store. If you're setting up Klaviyo for the first time, this session will move too fast.
Three. One-time buyers you want to turn into subscribers, VIPs you want to keep converting, and lapsed customers you want to bring back. Each agency takes one audience and goes deep on it, with a client result.
Every Klaviyo channel ends in the same place. Email, SMS and paid audiences all send a shopper to your store, and the page they land on decides whether the click becomes an order. The agencies cover what each audience needs. Shoplift covers how to show it to them on site.
It brings your Klaviyo audiences into Shoplift. You can then show each audience a different experience on your store, test it, and read the result by revenue per visitor. It works with any audience you define in Klaviyo: VIPs, one-time buyers, lapsed customers, subscribers, people who haven't bought yet. The integration launches in the Klaviyo integration marketplace in October.
No. It's audience-level. Your store shows each Klaviyo segment the experience built for it. For most brands, that's already a big step. You may already personalize what different audiences receive in Klaviyo, now you can personalize what they see on your site too.
No. The agency segments cover what each audience needs to see, and that holds whatever tools you run. The Shoplift segment covers how to set it up and measure it with the integration.
No. Each agency gets a 30-second pitch before Q&A. The rest is prescriptive content with client results, followed by about 20 minutes of live Q&A.
No. Shoplift hosts it with three Klaviyo agency partners. Klaviyo isn't a sponsor or presenter.
No. Register and we'll send you the recording and the playbook either way. Live attendees get about 20 minutes to put questions to all four presenters, which is the main reason to show up.
