Convert Your Klaviyo Audiences
YOU SEGMENT IN KLAVIYO. SHOW EACH SEGMENT ITS OWN STORE.
You segment email and SMS in Klaviyo. Then someone clicks, and your VIPs, your one-time buyers and your lapsed customers all land on the same storefront. Three Klaviyo agencies and Shoplift are hosting a free masterclass on what each audience needs to see on your store, and how to show it to them.
Thursday, October 29 · 11AM ET · 60 minutes · Free ·
20 minutes of live Q&A
YOU SEGMENT IN KLAVIYO. THEN YOU STOP PERSONALIZING AT THE CLICK.
Three audiences, three agencies, one experience built for each.
Each agency takes one audience and goes deep. What that person needs to see to take the next step, what the page should look like for them, where brands usually get it wrong, and a client result with a number on it.
Open and Close
One-time buyer to subscriber
VIPs and loyalty
Lapsed customers
The Integration
You built the audiences in Klaviyo. Now use them on your store.
You build the audience in Klaviyo.
A visitor belongs to your VIP segment, your one-time buyers, or any audience you've built in Klaviyo.
SHOPLIFT MATCHES EACH VISITOR TO THAT AUDIENCE.
The integration brings that audience into Shoplift.
You show the experience built for them.
A subscribe offer for one-time buyers. Early access for VIPs. A reason to come back for lapsed customers.
You test it and read it by revenue per visitor.
Each agency brings a client result for its audience. With the integration, you can run the same play for every audience you build.
You segment the send. Then everyone lands on the same store.
Every Shopper Lands on the same Page, whatever their segment.
You Treat One-time buyers like strangers.
Your VIPs see the same page as everyone else.
You measure Flows by opens. Your CFO measures them by orders.
More on converting the audiences you already have
We publish content throughout the year for DTC operators.
Questions from brands running Klaviyo
Ecommerce and growth leads at Shopify brands who already run Klaviyo seriously. You segment your list, your flows are live, and every audience still lands on the same store. If you're setting up Klaviyo for the first time, this session will move too fast.
Three. One-time buyers you want to turn into subscribers, VIPs you want to keep converting, and lapsed customers you want to bring back. Each agency takes one audience and goes deep on it, with a client result.
Shoppers who click your email, SMS or paid ads all end up on your store, and they decide there whether to order. The agencies cover what each audience needs. Shoplift covers how to show it to them on site.
It brings your Klaviyo audiences into Shoplift. You can then show each audience a different experience on your store, test it, and read the result by revenue per visitor. It works with any audience you define in Klaviyo: VIPs, one-time buyers, lapsed customers, subscribers, people who haven't bought yet.
No. It's audience-level. You show each Klaviyo segment the experience you built for it. You already personalize what each audience receives in Klaviyo. Now you can personalize what they see on your site.
No. The agency segments cover what each audience needs to see, and that holds whatever tools you run. The Shoplift segment covers how to set it up and measure it with the integration.
No. Each agency gets a 30-second pitch before Q&A. The rest is prescriptive content with client results, followed by about 20 minutes of live Q&A.
No. Shoplift hosts it with three Klaviyo agency partners. Klaviyo isn't a sponsor or presenter.
No. Register and we'll send you the recording and the playbook either way. Live attendees get about 20 minutes to put questions to all four presenters, which is the main reason to show up.
