Convert Your Klaviyo Traffic

Learn how to turn more of your Klaviyo traffic into customers with personalized on-site experiences.

You’re sending valuable traffic to your site through Klaviyo email, SMS, and popups. You’ve already grouped your customers into segments and created messages for each one. But when they click through, your VIPs, one-time buyers, and lapsed customers still see the same pages and offers. Join Shoplift, three expert Klaviyo agencies, and a special guest from Klaviyo for a free masterclass on what to show each group when they visit your site, how to create those experiences, and how to turn more of that traffic into sales.

Presented by:
Shoplift logoklaviyoZettlerAndzenECD

Thursday, October 29 · 11AM ET · 60 minutes · Free ·
20 minutes of live Q&A

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Who this is for

YOU SEGMENT IN KLAVIYO. THEN YOU STOP PERSONALIZING AT THE CLICK.

If one of these sounds like your store, this masterclass is built for you:
Your VIPs see the same homepage as a first-time visitor.
Someone buys once, and you show them nothing on your site to bring them back.
Your winback flow sends people back to the store they left.
You personalize every email by segment. You show everyone the same site.
Customers open your flows, then buy less than you'd expect from the opens.
You test on site, but never by Klaviyo segment.
Your agency owns the send. Nobody owns what happens after the click.
Come with segments and flows already running in Klaviyo.
Video of webinar coming soon

Three customer segments.
Three expert Klaviyo agencies.
A better site experience for each.

Each agency takes one Klaviyo segment and goes deep. What that person needs to see to take the next step, what the page should look like for them, where brands usually get it wrong, and a client result with a number on it.

Open and Close

Shoplift logo
Shoplift opens with how you bring your Klaviyo segments onto your store, and closes on how to read each segment by revenue per visitor.

One-time buyer to repeat buyer

Zettler
Someone bought once. What do they need to see on your site to buy again? Zettler builds daily-use habits for consumable, health and wellness brands.

VIPs and loyalty

Andzen
Your best customers. How do you keep them converting, on the send and on the site? Andzen won Okendo's best loyalty implementation award two years running.

Lapsed customers

ECD
They bought, then went quiet. What brings them back, and what do they need to see when they return? ECD reaches lapsed customers through SMS and direct mail, including the people who stopped opening email.

Klaviyo Perspective

klaviyo
Connecting customer segments to the experience after the click. Klaviyo will share insights on how brands can make better use of their customer data and segments, and connect their email and SMS strategies to the on-site experience.
What you'll leave with:
A playbook for each of the three segments, from the agency that knows it best
The on-site experience each segment should see, compared to your generic page
Recommendations from each agency's own client work
How to set up Klaviyo audiences in Shoplift and read each one by revenue per visitor
The playbook, sent to every registrant whether you attend live or not

The Integration

You built the segments in Klaviyo. Now use them on your store.

With the Shoplift Klaviyo integration, you can use your Klaviyo segments in Shoplift. Show each visitor a different experience on your store and test what works.
01

You build the segment in Klaviyo.

A visitor belongs to your VIP segment, your one-time buyers, or any other segment you've built in Klaviyo.

02

Shoplift matches each visitor to their Klaviyo segment.

Shoplift pulls the segment in through the integration.

03

You show the experience built for them.

The next product to try for one-time buyers. Early access for VIPs. A reason to come back for lapsed customers.

04

You test it and read it by revenue per visitor.

Each agency brings a client result for its segment. With the integration, you can run the same play for every segment you build.

Your personalization stops at the click.

Every Shopper Lands on the same Page, whatever their segment.

You built separate segments in Klaviyo for a reason. Then one-time buyers, lapsed customers and VIPs all click through to one homepage built for nobody in particular. You stop segmenting at the inbox.
In this Session
What each segment should see instead, and how to show it to them.

You Treat One-time buyers like strangers.

They already trust you with one order. The site they return to looks exactly like it did before they bought, with no reason to order again and no sign you remember them.
In this Session
Zettler on turning a first order into a second one.

Your VIPs see the same page as everyone else.

Your best customers get special treatment in the inbox. Then they click and see the same banner, the same offer and the same product order as a first-time visitor.
In this Session
Andzen on keeping VIPs converting, on the send and on the site.

You measure Flows by opens. Your CFO measures them by orders.

You see who opened and clicked. Most teams never check what each segment spent on the store.
In this Session
How to read each segment by revenue per visitor.

Questions from brands running Klaviyo

Who is this masterclass for?

Ecommerce and growth leads at Shopify brands who already run Klaviyo seriously. You segment your list, your flows are live, and every visitor still lands on the same store. If you're setting up Klaviyo for the first time, this session will move too fast.

Which Klaviyo segments does the session cover?

Three. One-time buyers you want to bring back for a second order, VIPs you want to keep converting, and lapsed customers you want to bring back. Each agency takes one segment and goes deep on it, with a client result.

Why does a Klaviyo session cover the store page?

Shoppers who click your email, SMS or paid ads all end up on your store, and they decide there whether to order. The agencies cover what each segment needs. Shoplift covers how to show it to them on site.

What does the Shoplift Klaviyo integration do?

You can use your Klaviyo segments in Shoplift. You can then show each segment a different experience on your store, test it, and read the result by revenue per visitor. Use any segment you define in Klaviyo: VIPs, one-time buyers, lapsed customers, subscribers, people who haven't bought yet.

Is this one-to-one personalization?

No. It's segment-level. You show each Klaviyo segment the experience you built for it. You already personalize what each segment receives in Klaviyo. Now you can personalize what they see on your site.

Do I need to use Shoplift to get value from the session?

No. The agency segments cover what each audience needs to see, and that holds whatever tools you run. The Shoplift segment covers how to set it up and measure it with the integration.

Is this a sales pitch?

No. Each agency gets a 30-second pitch before Q&A. The rest is prescriptive content with client results, followed by about 20 minutes of live Q&A.

Is this a Klaviyo event?

No. Shoplift hosts it with Klaviyo and three Klaviyo agency partners.

Do I need to attend live?

No. Register and we'll send you the recording and the playbook either way. Live attendees get about 20 minutes to put questions to all the presenters, which is the main reason to show up.

Presented by:
Shoplift logoklaviyoZettlerAndzenECD
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