The Exclusive CRO Platform for the Operators Network

What's a good conversion rate for my brand?

It's a question we get often. And we'll see a high-AOV luxury brand using 2% CVR as the benchmark because that's what they heard on a podcast (not Operators, ofc). Or an apparel brand that peaks at 2.75% CVR on BFCM chasing that same benchmark in the dog days of summer.

It's time to face the fact that CRO was never designed for ecommerce brands. And that dusty CRO orthodoxy keeps brands distracted by metrics that belong to someone else (or that are entirely made up).

The reality of CRO in ecommerce is that it looks different at different points in the year. And those differences are driven by your catalog, your customers, your offers and promos, and a lot of other factors.

We built this resource specifically for the Operators network. Use it as a guidepost for your brand's CRO efforts.

And when you're ready to build a CRO program that's actually designed for your brand's unique rhythms, you can request a free audit and custom benchmark report from our team.

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