CRO Masterclass for SkinCare Brands:
A free 60-minute session with Shoplift, UN/COMMON, and Rebuy on conversion rate optimization for skincare e-commerce. You get 100+ skincare-specific A/B test ideas, a year-round testing framework, and a CRO roadmap template.
Live Session - May 7, 2026 at 11AM ET
What you get in 60 minutes
A seasonal testing calendar built around skincare's buying patterns: summer SPF, winter hydration, holiday gifting, new year routines. Stop testing randomly. Test on a schedule that matches when your customers buy.
test ideas
test ideas
Not generic e-commerce tests with moisturizer photos. These are organized by the dynamics that matter in your category: ingredient presentation, trust signals, routine builders, skin type personalization, UGC placement, texture imagery, and more.
perspectives
perspectives
Nick Selman (Shoplift) on what the data shows across thousands of skincare stores. Alyson Sweriduk (UN/COMMON) on building an annual CRO program. Adnan Shah (Rebuy) on basket building, cross-sells, and halo products. No vendor pitches. Just what to test and why.
Playbook (PDF)
Playbook (PDF)
A downloadable ebook with all 100+ test ideas organized by category. Includes testing methodology, prioritization frameworks, and partner spotlights. About 100 pages. Available to all registrants.
Skincare shoppers don't impulse-buy a $65 serum
Trust signals are the conversion gate
The routine is the real product
Your online store can't replicate the retail counter
What's inside the Skincare CRO Playbook
100+ test ideas across 10 categories
Each test idea includes
Testing methodology and prioritization
CRO roadmap template
Build your 12-month skincare testing roadmap.
A 75-minute live session with skincare ecommerce operators — covering how to build a CRO roadmap, which test categories move revenue most, and how to prioritize across seasonal campaigns and product launches. Featuring Shoplift, UN/COMMON, and Rebuy.
