CRO Masterclass for ACtivewear Brands:
In this live session on April 2nd, you'll learn how to build and run a conversion rate optimization program designed specifically for activewear.
You'll walk away with a 12-month testing roadmap, over 100 new test ideas to add to it, and a framework for building a year-round testing calendar around your seasonal peaks.
What you Will get in 60 minutes
Roadmap Framework
Roadmap Framework
We'll walk through how to map tests to your seasonal calendar so every product launch, every traffic surge, and every campaign has a testing plan before it starts. New Year resolution traffic in January looks different than back-to-school in September. Your testing program should reflect that.
Test Ideas
Test Ideas
100 tests organized across 10 categories, built specifically for how activewear shoppers browse, compare, and buy. Product page optimization. Activity-based navigation. Size and fit testing. UGC placement. Checkout and cart. Each test includes a hypothesis, effort level, impact potential, and seasonal timing tags
Partners Who Live This
Hear from a CRO platform, an agency with activewear clients like Vuori, and a UGC technology partner. Not vendor pitches. Real patterns from brands doing this work every day.
CRO Playbook
CRO Playbook
Every attendee gets the full Activewear CRO Playbook as a downloadable PDF after the event. Includes all 100 test ideas, sub-category quick starts for running, yoga, outdoor, and more, plus a Google Sheets CRO roadmap template you can start using that week.
This isn't a generic
e-commerce webinar
Activewear CRO plays by different rules. If you've read generic optimization guides and found them only partly useful, this is why.
The difference between a product shot on a white background and a product shot on someone mid-stride through a trail run isn't aesthetic. It's the difference between a visitor who sees fabric and a visitor who sees themselves.
Fit is the top reason activewear shoppers abandon a purchase. How you present sizing information directly affects whether someone adds to cart or leaves.
January resolutions. Spring fitness. Summer peak. Fall training. You have defined windows to capture revenue. Miss the conversion opportunity during a peak, and the traffic doesn't come back until the next cycle.
The difference between a product shot on a white background and a product shot on someone mid-stride through a trail run isn't aesthetic. It's the difference between a visitor who sees fabric and a visitor who sees themselves.
Fit is the top reason activewear shoppers abandon a purchase. How you present sizing information directly affects whether someone adds to cart or leaves.
Full Playbook for All Webinar Registrants
A download link will be emailed after the event has concluded. Here's what's in it.
A CRO maturity self-assessment
Figure out where you're starting. Not every brand needs the same entry point. A brand that's never run a structured test needs different advice than a brand with a year of testing data. Four levels. Clear entry points for each.
Quick-start guides by sub-category
Running, yoga/studio, outdoor/trail, and more. Each sub-category gets 5 curated starter tests from the full 100 based on how your specific customers shop.
100 tests across 10 categories
Product page optimization. Navigation and discovery. Trust and social proof. UGC strategy from Videowise. Checkout and cart. Homepage and landing pages. Mobile experience. Pricing and promotions. Email capture and retention. Agency best practices from Anatta.
Every test includes:
Hypothesis. What to test. Effort level. Impact potential. Watch-outs. Seasonal roadmap tags. "Best for" sub-category notes.
A CRO roadmap template (Google Sheets).
Select tests from the playbook. Filter by seasonal phase. Map them to your product launch schedule. Prioritize by effort vs. impact. Track results. Build a 12-month plan.
The global activewear market is projected to grow from $373 billion in 2026 to over $720 billion by 2034.
More brands enter the market every quarter. The brands that pull ahead are the ones building a compounding library of customer insights through testing. This playbook gives you the system to start
Presented by Shoplift, Anatta, and Videowise.
Three platforms. One goal: help activewear brands convert more of the traffic they already have.
Is this webinar for you?
This webinar is for you if you run e-commerce for a DTC activewear brand. Whether you've never run an A/B test or you're looking to fill gaps in a mature CRO program, this session gives you the system.
