The guide to confident Price testing
10 levers and 100 test ideas to Kickstart your Price Testing Journey
Most DTC brands treat pricing as a decision made once and revisited rarely. This playbook is built around a different premise.
It starts with a self-assessment that tells you exactly where your brand sits on the Friction-to-Value spectrum. From there, you get 100 specific test ideas across 10 categories, each with a hypothesis, difficulty rating, and watch-outs so you can prioritize and run with confidence.
Combined with Shoplift’s Shopify native price testing, it’s a fully structured system designed to get you started testing prices instead of guessing at them.
What's inside Shoplift's Price testing Playbook
Spectrum Evaluation
Spectrum Evaluation
The Friction-to-Value spectrum self-assessment tells you where your brand sits and which tests are actually appropriate for your pricing context. It prevents you from running the wrong tests for your business type.
And Economics Primer
And Economics Primer
The primer on revenue per visitor, price elasticity, and the Van Westendorp model makes sure you're evaluating tests on the right metrics, not just conversion rate, which can actively mislead you on pricing decisions.
ready-to-run test ideas
ready-to-run test ideas
Organized across 10 categories that go well beyond the price tag itself, covering presentation, anchoring, discount framing, bundling, thresholds, and more. Each test includes a hypothesis, difficulty level, and watch-outs to help keep you on the right track.
hypothesis-building process
hypothesis-building process
The testing hypothesis framework gives you a structured way to approach every future price test, not just the ones in the playbook. It's the system behind the tests, not just a list of ideas.
